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8 Key Builders Business on the Internet
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Now you are motivated enough to
start building a business on the Internet.
But I am sure, you are still
confused ... how to start? Is there a key General What You Should Follow In
Order To Get Started And In Your Plan building a business on the Internet can
be successful?
Good question! there is ... and
there must be! Before you learn what and how the Automatic Cash Machine System
works, you must first understand and understand some basic keys in doing
business on the Internet. Without obeying the key, you will be in trouble earn
income from a business model like this.
Here you will find the top 8 key
business builders you need understand and follow. If you operate an Internet
business with reference to keys following, then success in itself will visit
you.
Key # 1: Create Your One Product
In order for you to be successful
in running a business online, you must have a product alone. A product that you
have the right to market and get 100% profit from him. Of all the business
foundations, product ownership is the first requirement Must be fulfilled.
Of course, you can own a product
in several ways:
1. Design your own product from
the ground up
2. Buy reprint rights to other
people's products
After you develop a product that
you offer as a product main, add a few spare products to bring layered income.
The term is Back End Products. This type of product must support your main
product. For example, if you sell airplane tickets, product your reserve can be
car rental or hotel accommodation.
Because of the importance of
product ownership for your business, I will discuss it this material in a
special chapter.
Key # 2: Focus On The Response That Is Most Desirable From your website
What is your goal in creating a
website? Very few webmasters apply questions as important as this to
themselves. What are you designing for? If you frequently browse on Internet,
you will often see websites with different material. With various shapes and
layout patterns.
From a very simple design to
image-laden designs and stunning flash technology. Because now we are talking
about how to make money online, then in itself, the answer to the question “Why
do you design website? " is MONEY!
What is your goal in designing a
website? To sell something! To make money!
If your goal of creating a
website is to make money… then, respond what do you want the most (MOST WANTED
RESPONSE - MWR) done by the visitors after they come to your website?
• They buy your product, or
• They leave contact details for
follow up
Those two. There is no other
answer. You don't need a response from that end amazed by the sophistication of
your web design, flash your design interesting ...
I'm sure other webmasters also
have the same MWR. They want visitors make a purchase or leave contact data.
But mostly, me see webmasters implementing the MWR in the wrong way. They create
a website with various links mixed up in it. And even What's worse, they design
websites featuring technology Flash is just for getting admiration from
visitors.
If you want to make money selling something on
your website, focus on your MWR. Flash is complicated, images that fill
websites, links scattered on every corner of your website…. all that will
distract the response of visitors.
For example, visit the website
www.altairgate.com. My MWR is the visitor makes a purchase on the spot, or the
visitor leaves their email address for the next follow up.
Do you see anything that
shouldn't be there? Flash for example? Excessive image? Or the dozens of links
that carry it out visitors? Observe how I design each text, links, and images in
such a way as to lead the visitor towards a purchase.
My main goal in designing
websites is to make money. I do not will make money by giving flash. I'll just
earn money if they buy my product. If they don't buy my current product that
too, i still have their contact data. I can follow them up finally they want to
buy my product.
It's the same with you ...
In order for them to buy your
product (your MWR), then it should be you think is how to make it buy your
product. Focus on MWR you. Design a powerful sales letter, showcasing the
benefits they will receive if have your product! Make a special offer that
makes him want leave their contact details for you. Next, follow them up they
want to buy your product.
Design a powerful sales letter
and post it on your website. Give pictures necessary, but don't overdo it.
Pictures won't help your sales. Maybe you've heard, pictures represent 1000
words. But it does not apply in the world of marketing, especially on the
Internet. They need benefits, and not images. Include only images that will
increase response buy them!
Look at the Altairgate.com
website and you will see 4 pictures of accounts. According to you, do I show
the picture there is no reason? I am sure, the response your to our sales
letter will be bigger with that picture!
Website with flash is
complicated? It will only slow down the loading process. Visitors You will be
left before your entire website is flawless. Again, benefits they need. And you
can only show those benefits by words.
Flash won't make you rich, it
will only slow down the loading process your web page. Make visitors bored and
annoyed by slowness the.
Also excessive images and
designs… will keep visitors get out before they know what your website is
actually about. Too many links ... it will confuse visitors. Once they click on
another link, then lost your chance to get their attention.
So, before you design a website
... determine:
1. What is your goal in designing
a website?
2. What is the most desired
response (MWR) for visitors to make?
3. Focus on your MWR!
If you can answer that important
question, congratulations! Please continue to next key ...
Key # 3: Use Direct Selling Principles
A good website is one that can
SELL products. If you want visitors buy your product, you have to SELL it to
them. If you want them to enter their name and email as a prospect list, you
have to SELL by benefiting them.
Everyone has different reasons
why they design websites. Just to study, or to show off their abilities? That's
right they. It's OK! But I ... and everyone who has ever bought my product, WANT
to design a website that can SELL.
Your website must sell, or you
will go bankrupt!
If you have an employee language
professor, top programmer or web designer reliable… ask them, can they design a
website that is SELL?
If neither of them can, then
PECAT them before you wasting even more time and money! You don't need standard
language, sophisticated programs, or exclusive designs to sell your products.
And your visitors also never care about it. The only one that's on The thoughts
of visitors when visiting your website are, "OK, what are the benefits what
can I take from this website? ".
The best person to write a sales
letter for is you. "But I'm not a writer!" you may complain. But
believe me, on special discussion later, I will show in detail how you are can
design sales scripts quickly and with high value. Write a script product
presentation will become easier and more fun. Get the reader's attention, tell
them the benefits of your offer.
Show them how other people like
your product, and let them try your product freely, without risk. If you want concentrate,
sit down and start writing down answers to the question "why me need to
buy your product? …” then the entire content of the answer is 90% your sales
letter materials!
I cannot fully explain the
discussion about sales letters here, there will be a separate chapter that will
discuss this issue. However, I will give some common mistakes that online
sellers often make when they try to offer their product or service to someone
else.
Direct selling mistake # 1 - Lack of headlines
I often see websites that start
with “Welcome to our website! ... blah blah blah ...”. And quite frankly,
websites like that make
I'm nauseous. And worse, most of
these websites do not display headlines or main topics clearly.
The very first thing people
should see when visiting a website You are not your photo, and you are not a
flash presentation image. As good as whatever the flash! What your visitors
need is a headline.
The main topic of your website.
Place the headline at the top of the page your website, and in a size that is
greater than all material next. Write the headlines in the easiest to read
format.
Headlines are advertisements for
your website. He must be able to make para the explorer pauses his journey for
a while and begins to read the first sentence of your sales letter. Please
compare with Altairgate.com, you will understand what I mean.
If your headlines can't get them
to stop on your website, then all the rest of your website material will be of
no use at all.
Direct Selling Mistake # 2 - Not displaying benefits
This is the basic key to writing
a sales letter. Your website must include product features and benefits for
prospective customers. Product features are product description and
description. Benefits are what can be done by the features of these products
for their life.
You must always combine these two
things, features and benefits. If the product you offer is a luxury car, its
features are everything sophisticated equipment in the car. While the benefits is
higher security, status increase, due savings the durability of the car when
they use it.
In other words, everything you do
with your website is bring out the emotional and logical side of the customer.
People buy based on their emotions, then give an assessment of the decision they
are based on logic.
Think about Mercedes. People buy
Mercedes because of them thought how deep the feelings would be for them….
Because mercedes is a symbol of power status. If you ask, why they buy
Mercedes, then logic will emerge, namely because it is tough and the comfort of
Mercedes on the go. It is a mixture of emotion and logic.
Visit my website. Print the sales
letter. Pay special attention to the benefit points that I wrote. And most of
it, you will see how my features and benefits combine.
Direct Selling Mistake # 3 - Lack
of personality
Don't even write your own website
with "WE". I believe You mean you want to be humble, but don't do it
in marketing.
Don't make it seem like you are a
big company if in fact it is your personal business. That's a big mistake.
It doesn't matter if you speak
for your company. But if the information on the website is yours personally, do
not use it the word "we"!
I don't care what your judgment
is, but absolutely, if you are to sell something, you also have to sell
yourself. Your website is written by someone, namely you. It would even be
great if you enter your photo. Sign the website as if it were similar to your
original signature. But don't show your signature actually in order not to be
imitated by people.
Tell me who you are, as I did on
the website. Talk to customers as YOU. Write the sales letter material just
like you write a letter to a friend while offering a product.
Be friendly. Be approachable.
Your website does not appear from your company. He arose and was born from you.
You who stand on behind your product warranty. You who stand behind your
promises.
So always show them who you are…
and why they should be trust you.
Direct Selling Mistake # 4 - No word on consumer satisfaction
Everyone wants to know what kind
of results the customer has obtained long after they have purchased your
product or service. So. use it testimonials (word satisfaction) from your
customers. The more words of satisfaction you have, the better sales will be that
you produce.
Show satisfaction sentences that
are specific to a particular part of the product you. Real benefits for them.
Show people's names and addresses the. If you are on the Internet, display the
email address or website.
Even better, if you show photos
of the customers who are satisfied with your product.
Direct Selling Error # 5 - No warranty
Buying anything carries risk.
Even more so if we buy from the Internet. You buy the invisible product and
maybe you are also don't really know the person selling the product.
Take the risk of them (your
customers) as much as possible. Offer a warranty to them in as long as
possible… 90 days, 180 days, one years and so on. If for whatever reason they
try the product you and don't like it, they deserve to ask for money back.
Key # 4: Build a Mailing List and Publish an Ezine
Building a mailing list is vital
for your business. Mailing lists are lists your prospect. Ask any successful
webmaster what their assets are the most valuable. Their answer is not a
product. Not because of location. And not their computer either.
The most valuable asset for them
is a prospect list, email list. Your prospect email list is the same as your
business. If you don't have email list of prospects, tantamount to you having
no business on the Internet. A mailing list should be your primary goal in
addition to generating sales. If your website focuses on selling products, so
never forget to capture data contact any visitor who has not yet decided to buy
your product. This can be done by offering certain information or free
products.
In return, they leave contact
details for you. If you have any new info, contact them. If you have a special
offer, contact them. If there is a new update regarding your product, contact
them. Once you have a list of prospects, then you will have no trouble do some
marketing efforts to them.
One way that is highly
recommended is to publish ezines regularly. Ezine is specific information about
the material of your product, for the purpose educate and maintain
relationships with prospects. By publishing an ezine, you are not only keeping
in touch but also will build confidence in the prospect's self. Once you gain
trust them, it is very easy for you to generate sales.
Key # 5: Develop Your Website Uniqueness
What makes your website unique? Why
should they buy from you? why not from your competitors?
If you can't answer that
question, then I guarantee you visitors will not know the answer. And if
there's no excuse that is strong enough for them to do business with you in
comparison with others, you will lose them. What makes you better than others?
What added benefits do they ONLY
get from you?
The following are some examples
that can shape your uniqueness. This is not absolute and you are not required
to fulfill it all. Just take some of that most likely for your business.
Uniqueness # 1 - Lower prices
Having a lower price will
streamline your unit profit, but will increase sales volume. If you have a
grocery store, and next to you recently built grocery supermarkets at cheaper
prices, then that's certain your business will go bankrupt.
Uniqueness # 2 - Better quality
You can focus on developing
products that are high quality and market it at the appropriate target. For
example, Mercedes has a price much higher than that toyota. But he still
generates a high level of sales because Mercedes is very focused on the quality
of its production. You can imitate this model for your product.
Rather than competing with the
cheaper price, the more expensive. Focus on giving product quality that is
above the average of your competitors. Think value, no prices for product
models like this. Value and price are two things very different.
Uniqueness # 3 - Extended warranty and warranty time
Forget the 30day warranty, and
start showing me the warranty period prove the goodness of your product. Your
product warranty for 90 days,
180 days, 365 days, three years,
or even forever. If other competitors only dare to give a 30day warranty, then
your one-year warranty will win the competition.
You can develop market dominance
by providing guarantees and a better guarantee than others. Show it to the
customers you that you are brave and ready to stand behind your product. Do it
on when other competitions dare not.
Uniqueness # 4 - Better educational value
What I mean here is not your
undergraduate degree. I am personally never over-value titles. Sometimes in
business, me didn't put my ST degree in it. And I have no respect people based
on their titles, but on their abilities to score real education in the
surrounding environment.
And this is what I mean. Give the
best educational value from the product for your prospects. Then, continue the
education process for your customers and show them how to earn value for your
product or service.
I sell information on how to
build a business on the Internet. You find what are the factors that drive
business success in this area. But apart from that, I also show you the
details, how, the best steps need to be done until you can make money from it.
Uniqueness # 5 - A more valuable bonus
If you could provide a value that
was higher than every dollar issued by the customer, then they will prefer to
buy from you than your competitors.
Include a free bonus on every
main product you sell. Do not have to in the form of a product of your own
creation. You can use other people's products as a bonus, provided you have
permission to do so.
Unique # 6 - Customer service
Many companies are desperately
trying to get the prospect's heart. But once a prospect becomes a buyer, they
don't serve the customer well.
Use the opportunity to win over
the prospect's heart! You can do this in a way
seriously serve them, the best
they can. Place the prospects and customer in top position. Hire one special
person to serve customers well and quickly.
Uniqueness # 7 - More choices
This is the hallmark of Amazon.
He is the largest bookstore in the world. Where, usually other large bookstores
are only able to provide the maximum 60,000 book titles. But Amazon, provides
all kinds of books ever published in the world. The number… millions!!
If other companies are only able
to display 3-4 colors with 3 models different, then your company can display 27
colors and 15 models different. You can take advantage of this kind of concept
on the web.
Uniqueness # 8 - Market specific
Instead of running a website for
any business, you can focus on running a business only for consultants, auto
lovers, real estate agents or another. In other words, concentrate your market
and go for it specialization in a particular field.
This will not only make your
business distinctive, but also make it more valuable to the audience. You will
understand the problem better them than any other competitor.
Uniqueness # 9 - Faster service life
We live in an instantaneous era.
Everyone wants service fast. If your customer currently places an order, do it delivery
today too. You do not ever say that your product will reach consumers next
week. You will definitely be left behind by them.
If you can provide service that
is faster than other competitors, then your business will be preferred. They
will trust you more and more this is very influential on the success of your
business.
Key # 6: Design a Reseller Program For, Your Business
You Have you ever imagined having
a salesperson who will promote your service or product without stopping? What's
even better, the entire sales force you join voluntarily and everyone, of them
enthusiastically introduce your product to others.
Could something like this be
experienced by your business?
If you run a business
conventionally, this is very difficult to happen. Except if you have large
funds to recruit a sales force. To do training them and then monitoring their
sales results. Troubled!
How about an online business? Is
it possible?
If I answer the question with
"maybe", it doesn't seem quite right.
I prefer to answer
"MUST!". I highly recommend once you are ready with your business,
recruit as many salespeople as possible for your products.
Design a reseller program. Or
known as the affiliate program.
What is meant by the reseller
program is a form of cooperation where we are as a business owner recruiting
salespeople. They don't need to prepare website, serve purchases and so on,
because you have all prepared.
Their job is simply to bring as
many visitors to the website as possible you. And every sale generated on their
recommendation, then they are entitled to a commission from you.
When I first started selling
products on the Internet, I was a single fighter. Me just rely on my own
energy, time and thoughts to promote. If one day I am diligent in promoting,
maybe that day I will get pretty good income. But if once I stop promoting,
then income will also stop.
Since I implemented the reseller
program at Altairgate.com, it's miraculous income seemed to come naturally. It
doesn't matter if I do too actively promoting or not, there is always money
coming into my account.
Constant, until the following
month and year. As I wrote this book, I was has 3000+ salespeople happy to
introduce products this to as many people as possible.
At Altairgate.com, I give 50%
commission for every successful reseller recommend this product to new
customers. Fair enough, right?
For example, please access
http://www.google.com, and type "formula business” or “Business Formula”.
You will find almost any search results
The entire list is a list of Altairgate.com
reseller program salespeople.
and that's only part of it! As
you can imagine, it doesn't matter whether I'm sleeping, eating, or on vacation
though, thousands of my salespeople will volunteer. According to you, would it
be too much for me to put out the statement, “I earn half a million rupiah per
day without much work! ”…?
This key is very important for
you to apply. If you don't want trouble make money from the Internet, if you
want to double the number of visitors in no time ... or if you want to blow up
your business a lot faster
from any conventional business
... there is one suggestion I, create a reseller program for your business.
There is no more powerful way to make money than run a reseller program.
You can't!
Due to the importance of this
material, a detailed description of the reseller program, specifically on how
to organize your reseller script will be found in the chapter next.
Key # 7: Run Cooperation Projects With
Other Webmasters Believe it or
not, none of the most successful webmasters today can succeed only of their own
efforts. They are also looking for help to build his business.
One of the keys to a successful
business on the Internet is regularly participating in joint projects with
other webmasters. The foreign term: joint venture. That is, a project in which
you combine your assets (customers, advertising, products, services, knowledge,
expertise, traffic, etc.) with other webmasters who are have similar but not competing
prospects.
For example: maybe your strength
is being able to produce e-books high quality for sale online. But you only
have that prospect a little. On the other hand, you know someone who has
managed a mailing list for her weekly ezine. There are so many mailing list
members. He needed product for sale, but didn't have time to design it. Here
the project cooperation happens. You combine your assets (products) with his
assets (prospects) so that it can bring mutual benefits. You provide the
product, he is who sells it, and you both make 50% of the profit each. This nothing
will happen if you work alone.
In the world of Internet
business, there are thousands of collaborative project ideas, so it's
impossible discuss all of these ideas in this e-book. But what you need to
remember is, do collaborative projects with others. You will get more benefits of
a marketing collaboration model like this.
Key # 8: Automate Your Business
If you understand keys 1 through
7, now is the time to go through all of them lock it automatically. But make no
mistake, even though the entire system will run automatically, you will still
need work. Automation system just to help your main job, which is building a
business.
Can you imagine how difficult it
is to follow up to thousands of prospects every day if that was all you did
manually yourself? Certainly, you can never finish it.
What if every midnight purchase
process failed to happen just because are you asleep? How do you monitor
reseller sales and give results they commission if you do it manually? Your
office will definitely be full with paper work, and mess!
Every successful online business
uses an automated system in it. System automated systems to generate new leads,
automated systems to follow endless ups, automated systems to serve orders,
deliveries, and
so. You also need to automate
monitoring of reseller activity, monitor traffic, sales results and share
commissions. All must automatic. The best part about business on the Internet
is: you can run most aspects of your business automatically!
Automate your business! And
that's what this eBook is for! You will find in more detail how you can build
and automate your business.
How can you have your own
automatic cash machine?
It doesn't matter what moment Even
if you are eating, sleeping or on vacation, this automatic system will carry
out most of your duties.
From acquiring leads, to money
flowing into your account, mostly works automatically for you. Find out in the
rest of the next discussion.
How interesting isn't it?
