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How to Get Income Through the blog
How to Get Income Through the blog
1.1 Introduction to Blog Monetization
Blog is content in the
form of a published personal journal or diary online in a web page, and can be
read by anyone. A blog writer is called a blogger, while his activity is called
blogging or blogging.
Blog Content Type:
Personal experience
stories, product reviews, opinions about something, tutorials, sharing information
(hobbies, technology, automotive, marketing, business, education, and others).
Benefits of Writing a Blog:
- Channeling aspirations
- Express feelings
- Sharing information
- Making money
(monetization) → writing a blog = selling posts, because it must be can create
interesting, useful, and quality content.
Useful Content → content that can have a positive impact, such as:
- Provide information
- Giving inspiration
- Solve problems / provide
solutions
- Cheer up
Sources of Blog Income / monetization:
1. Competition
2. Advertising with Google
AdSense
3. Affiliates
4. Endorsement or paid
posting
5. Recurring income or
recurring income
6. Offering services or
products
1.2 Capital for Blog Monetization
Monetization Capital:
1. Have an attractive and
quality blog in terms of content and appearance
2. Can bring in readers
3. Have high traffic.
Traffic is the number of visitors and their duration see a website page
4. Be patient and
consistent, because monetization is not instantaneous
The advantages of Blogspot / Blogger compared to other blog platforms:
1. Easy to use for
beginners
2. Free domain and hosting
3. Integrated Google and
its features such as Google AdSense, Google Analytics, and other Part-time
Blogger Vs Full-time Blogger
·
Part-time Blogger: make a blog as a side
for a hobby or want get additional income (passive income)
·
Full-time Blogger: making blogs your main
source of income
2.1 Content Topics that Generate Money
A blogger must determine
the blog topic because this topic serves as identity or blog characteristics,
as well as a guideline for consistent blog discussion. How do I determine the
blog topic? Find out what he likes, for example a hobby or other interest.
Choosing a topic based on what you like can lead to content discussion so it's
more fun and easy to develop or modify.
10 Most Popular Blog Topics
1. Culinary
2. Fashion & beauty
3. Travel
4. Lifestyle
5. Personal life
6. Parenting
7. Gaming
8. Internet and technology
9. Fitness, sports, and
health
10. Finance
A blogger may develop more
than one topic in his blog, as long as consistent. If it is not consistent, it
will cause the reader to be confused and the blog as if it is not have an
identity. Even so, focusing on developing one topic can create a blog find a
niche. A niche is a blog position or market that consists of a target audience and
the uniqueness of blogs from other blogs with similar topics.
2.2 How to Build a Niche
1. Research
a. Using Google Trend → helps show demand or a request for a topic. How:
1. Go to
https://trends.google.com/
2. Change the region or
country in the upper right corner, change to Indonesia
3. Enter the keywords
(keywords) you want to search
4. Or to find out trend
topics in Indonesia, you can immediately scroll down after changing the region
b. Reading forums → the goal is to find out:
- Things or topics that
are often asked by the public
- The type of answer that
society wants
- The extent to which the
public is interested in a topic
- Lack of information
available
2. Find references from other blogs
The goal is to find
inspiration on how to package and serve content. From there, try to analyze the
advantages and disadvantages of content from other blogs, then apply it to
personal blogs.
3. Define the content type
For example, reviews,
writing or video tutorials, interviews or questions and answers with experts /
other people. Bloggers may combine several types of content to make their blogs
varies.
3.1 Steps to Write Useful and Quality Content
Features of Useful and Quality Content:
1. Findable
Blogs must be easily found by readers, be it from within the blog (by posting gadget search box or list of archives) or from outside the blog (maximize search engine optimization [SEO]).
2. Readable
Blogs must use a font type, size and color that matches the colors theme and layout so that it is easy to read.
3. Understandable
The writing is easy to understand by using a short sentence structure, solid, and clear. Also adjust the language style to the target audience.
4. Shareable
Blog content must be shareable, therefore it must be writing useful content so that readers feel the need to share posts. In addition, add share button to make it easier for readers to share the post.
5. Memorable
Content must be able to
make an impression or impress the reader.
Content Writing Steps
1. Plan what you want to write about
→ It is important to determine the story line and writing goals or objectives. Create goals be specific, don't just want to share.
2. Research
→ There are 2 types of research that need to be done, 1) Research on similar posts on other blogs (for see patterns of writing and content analysis), and 2) Research to deepen content to be posted
3. Create a Writing Outline
- What: what information
do you want to write?
- When: when the
information appears or when the incident took place
- Where: where the incident took place or what paragraph of information will appear
- Who: who is the target
audience
- Why: why do you need to
write content
- How: how to answer
"why"
4. Use good storytelling techniques
→ Storytelling is a storytelling technique to touch the mind and emotional side readers, so that the written content becomes more meaningful.
Application of storytelling:
- Create a flowing story
line
- Get the reader's
attention starting from the title and subtitle
- Make readers engage or
be tied to the content created
- Keep readers interested in every information provided in each paragraph
- Think of it as telling a
friend
- Keep writing short,
concise, clear, and easy to understand
5. Re-check the writing
Its function is to:
- Make sure the storyline
is correct and easy to read
- Make sure the goals have
been achieved
- Checking whether there
is information that has not been written
- Make sure there are no typos or writing errors Important tips!
- Don't write lies
- Don't copy people's work
- Instill the mindset to
always create quality and original content
- Always be consistent,
especially in terms of posting time
4.1 Introduction to the Blogger Dashboard Menu
How to create a Blogger account
1. Go to www.blogger.com
2. Select Create Your Blog or Sign In, if you already have a Google / Gmail account, sign in with that account
3. Click New Blog or Create New Blog, then enter the title (title), address (address), and choose a theme
Dashboard menu
- Post or Post: contains
post articles and drafts that have been made
- Stats or Statistics: contains statistical data about blog visitors, which articles most frequently read visitors, and traffic data
- Comments or Comments:
brings up comments from readers
- Earnings or income: used
for monetization via Google AdSense
- Pages or Pages: to create additional pages such as bio or time want to create a portfolio or product catalog
- Layout or Layout: to set the blog display layout and add widgets / gadgets
- Theme or Themes: to set
the appearance of the blog
- Settings: further settings regarding the blog, starting from the identity blog, post settings, comments, and sharing, email settings, settings language and time
- Reading List or Reading
List: contains blogs that are followed
- Help & Feedback: to get help or ask questions about Blogger
5.1 Changing Blog Views to Support Monetization
One of the factors determining a website can enter the first page of Google is the loading speed. The faster a website loads, the bigger it is possibly enter the first page. The theme and layout are the determining factors blog loading speed.
How to change the appearance of the theme
1. Click the Theme menu
2. Select the preferred theme from Blogger, if not available, you can search the provider's website theme
3. Then save
How to Change the Appearance of the Layout
The layout consists of a
header, body, sidebar, and footer. How to add a widget / gadget:
1. Click Add gadget on the
desired layout, for example the sidebar
2. The gadget options
provided by Blogger will appear
3. Select the required
gadget. Recommendations: search bar, profile, blog archive, labels,
and pages
4. Then click the + (plus)
sign next to the gadget option
5. Enter the desired title
6. Then save
6.1 Easy Steps to Post Content on Blogs
1. Click New post
2. Then fill in the Title
with the post title
3. Write post content
4. Add supporting media
such as pictures, music, videos, infographics, and others
5. If so, fill in the
Labels data
6. Click Schedule if you
want to schedule the posting time (don't want the current post)
7. Click Location if you
want to enter a location
8. Click Permalink if you
want to change the URL
9. Click Search
Description to enter the meta description
10. Insert media such as
photos, videos, or links if needed
11. Then click publish
Searching Images from the
Internet
Adding images to posts can be done by uploading photos private collection. If you don't have a foot that matches your content, you can take photos from internet, but do not carelessly take pictures from Google, Facebook, Twitter, Instagram, or other platforms for violating copyright.
Look for images on free image provider websites. Although provided free, however it's a good idea to keep the source of the photo in the caption section.
7.1 How to Get Readers and Increase Traffic
Can bring a lot of readers to the blog will have an effect on traffic visit. There are two types of traffic:
1) number of visitors or page views,
2) duration visitors spend time on the blog. The higher the traffic, the bigger too the resulting monetization opportunities.
Steps to Get Readers and Increase Traffic
1. Create a Headline / title Interesting
The headline is an attention grabber or first-of-a-kind attention grabber posts, as well as determining whether the reader wants to continue reading the whole content of the post or not.
Tips for making headlines / titles
- Short, dense and clear
- Can describe the content
of the post
- Use power words, such as
"easy tips" or "practical tips"
- Combine with powerful
keywords
2. Promotion on Social Media
- Promotion via social media to find readers from inner circle or the closest circle
- Promote also to forums or Facebook groups that have a topic / niche the same with blogs
- Before promoting the blog, try to be known first in the forum / group the way by becoming an active member
3. Join the Blogger Community
Benefits of joining the
blogger community:
- Can introduce blogs
among bloggers
- Can be known by other
blogger readers
- There is a chance to
attend a special blogger event
4. Internal Linking
Include a hyperlink on the post that directs the reader to the page others on the same blog or website. The link listed must come from the blog itself and its content are still related to the posts written. Internal linking can also increase the number of post and page visits increase the duration of readers when visiting the blog.
5. Maximizing SEO On Page
There are two techniques you can do to optimize a website in order have a high ranking in search engines. The first technique is SEO on page and the second technique is off page SEO. On page SEO is a series of on-page optimization methods blogs or websites, for example in terms of using keywords, content, internal links, and others. While off page SEO is a way of optimization done from the outside, such as by looking for external links and building blog popularity. Both both are important, but as a beginner blogger, you should find out first how to maximize on page SEO.
7.2 First Steps to Maximize SEO On Page
1. Increase Website Speed
Visitors tend to close blogs / websites that take a long time to load and eventually open another website. In addition, Google states a loading speed the website is a factor in the search engine algorithm or engine search, applies to both desktop and mobile versions of the website.
2. Pay attention to the URL structure
The better the URL structure, the easier the blog / website pages are identified Google. So that the chances of entering the top rankings of the first page of search engines also getting bigger.
3. Keyword research
75% of internet users only see search results on the first page. Therefore, bloggers must use a lot of keywords or keywords searched so that the blog can enter on the first page of search engines. There are 2 types
keyword:
- Short Tail Keyword
○ Consists of 1 word
○ More people are looking
for
○ Competition is tighter
○ Example: culinary, food,
delicious
- Long Tail Keywords
○ Consists of several
words
○ Less searchable than
short tail keywords
○ Greater chance of
entering the first page of search engines
○ Example: Good culinary
in Bandung
Keyword Research Tips
- Don't get hung up on 1
keyword
- Posts can have more than
1 keyword
- Prepare several
alternative keywords
- Put keywords in the
right place (headline / title, meta description,
First 100 words or first
paragraph)
4. Pay attention to content structure
Make sure the content
structure is written completely, consisting of:
- Headline → must contain short tail keywords or long tail keywords. The ideal length of a headline is around 50-60 characters or 7-10 words.
- Subheading → serves as a second attention grabber for the reader, as well as provide further explanation about the headline / title. Subheading can be in the form of bullet or sentence / paragraph.
- Body text → The ideal length of the blog post is +1,760 words, while it is long minimum 300 words. However, the Google algorithm prefers the post above 1000 words.
- Supporting media
(images, videos, music, infographics)
7.3 5 Advanced Steps to Maximize On Page SEO
- Maximize the Title Tag and Meta Description
The title tag is the title of the article that will appear on the search page. While the meta description is a description under the title and URL describe the content of the page content. The ideal title tag length is the same like the headline, which is around 50-60 characters, while the meta description is around 130 characters.
- Image Optimization
Important images are inserted so that the posting page looks attractive, because it must upload (upload) images that have good quality. Unfortunately, images with good quality are often so large slow loading blog. Therefore, before uploading, reduce the size of the photo or image. Other than that, make the image SEO friendly by filling in the Title text and Alt text accordingly
keywords used.
- Take advantage of Internal and External Links
You can also embed internal links and external links in posts helps the entry of writing on the first page of search engines. Internal link is a URL that redirects to another page on the same blog or website. Meanwhile, external links are URLs from other websites that point to own website / blog. External links must be posted by trusted websites. To get external links, bloggers must create quality content so that it can be used as a reference or reference to other blogs / websites. You can also establish good relationships with other bloggers.
- Use Analytics and Search Console
There are two tools from Google that are also useful for maximizing SEO, namely Google Analytics and Google Search Console. Google Analytics works for displays statistical data on the number and location of visitors, and identifies the behavior of blog visitors. Meanwhile, Google Search Console functions to diagnose performance website / blog, and provide keyword data that visitors use for looking for blogs. Both can be taken into consideration for evaluating the strength of SEO on page that has been done.
- Add Sharing Button
The existence of the
sharing button makes the reader desire to share a
posts will be bigger than
if there were no share buttons. Therefore,
add the sharing button
gadget because with the many posts being shared,
besides increasing
traffic, Google will also judge that website
credible.
8.1 Monetization Steps with Google AdSense
Monetization by advertising (advertising network) is the most common method used by bloggers, maybe because the way is fairly easy. There are some existing advertising network programs, but Google AdSense is the most popular used by people. The reason:
● Google AdSense has a
clear revenue scheme
● Provides complete
statistical reports regarding ad revenue
● Displaying relevant
advertisements according to the interests of website visitors
In Google AdSense, blog /
website owners are referred to as publishers.
The benefits a publisher
can get are assessed in two ways:
- Cost per click → the
number of users who click on the ad
- Per-impression → how
many times the ad was viewed
Google AdSense Ad Types
Google AdSense has several
types of ads, namely text, display image, matched
content, rich media,
animated / dynamic images, link units, AdSense for search, in-feed ads, and
in-article ads.
Google AdSense earnings
1. Revenue:
- AdSense content: 68% for
publishers 32% for Google
- AdSense for search: 51%
for publishers
- AdSense link units:
Google doesn't disclose revenue sharing for AdSense links
units and other ad units
because they depend on product variations
2. Cycle: paid monthly
3. Payment Methods:
Electronic Funds Transfer (EFT), check, Western Union Quick Cash, bank transfer, and Rapida Google AdSense List Tips
- Minimum age 18 years
- Consider the age of the
website / blog (ideally at least 6 months or 1 year)
- Has interesting,
original, and quality content
- Already have articles
and consistently write (10-15 articles)
- Have clear navigation or
menus
- Has an about, contact,
and privacy policy page
- Have at least 100 visitors per day Pros and Cons of Monetization with Google AdSense Strength AMD weekness
- Easy to use
- Doesn't require much effort, because just list and wait blog readers click on the ad
- The income is uncertain
- Ads create multiple readers disturbed
- Sometimes advertisements make an appearance blogs are less aesthetically pleasing How to Install Google AdSense Ads
- Through the Google
AdSense page
- Enter the AdSense page
- Select the ad that you
want to display
- Copy HTML code
- Go to the Blogger
dashboard, select the Layout menu
- Click Add a Gadget,
select HTML / Javascript
- Paste the HTML code,
click Save
- Directly from the
AdSense Gadget
- Go to the Blogger
dashboard, select the Layout menu
- Click Add a Gadget,
select AdSense
- Adjust the appearance of
the desired ad
- Click Save
Affiliate workflow
Received Promotional Materials
(Referral Code, Banner, Voucher, Deep Link, and More)
Choosing a Product tentative
- find the content type
- article
- catalog
Endorsement Workflow
sent products or invited to an event
try products -> Write Reviews -> Blog Posts
Come to Events -> Write reportage articles -> Blog posts
Affiliation's Strengths and Disadvantages and Endorsements
Affiliate Strength
- Great opportunity to earn income
- Cooperation partners already clear
- The commission calculation is clear
Affiliate weekness
- Requires traffic high
- Visitors must buy products so that bloggers can commission
Endorsement Strength
- There is already a clear brief of the brand
- Can get free products or invited for a walk
Endorsement weekness
1. Sometimes many revisions
2. Some readers are skeptical with paid review content or paid review
10.1 Selling Exclusive Content on a Membership System
The membership system is a recurring income or recurring income, that is can be a steady income for bloggers. The way it works is blog visitors must register as a member or a member and pay a certain amount of money for get exclusive content that is not shared on the regular page of the blog.
The content offered must also be of real value, quality, more deep and complete than regular content. For example video tutorials, modules / e-books, worksheets / workbooks, and quizzes. You can also try more interactive content with member members, such as live videos, webinars, create special forums for members discuss.
If the goal of regular content is to get as many new readers as possible, then with membership, bloggers try to maintain loyal readers. The advantages of the Membership System
- Consistent source of monetization and long-term investment
- Powerful to build closeness with loyal readers and build relationships between them reader
- Can be based or a solid foundation for a blog
- Free to create content
- Can build credibility and a sense of trust in the eyes of members Lack of Membership System
1. Must be extra preparing regular content and content specifically for members
2. Must be consistent and disciplined about upload time and quality of content
11.1 How to Sell Products and Services Through Blogs
A blog can be transformed into a simple online shop. Products for sale:
- Physical products → clothes, shoes, books, cooking utensils, stationery, make-up, handmade products, and others
- Digital products → e-books, software, applications, games, audiobooks, and others
- Offering services → freelance writer, graphic designer, sewing service, programmer, and others Pros and Cons of Selling Products Through Blogs
Strength
- Can be a recurring income (recurring income)
- Marketing in the right places because it fits your niche
weekness
- Better need to have a special team (customer service or employees which focuses on online shops)
- Must be diligent in stock updating
How to Sell Products Through Blogs
1. Make a blog as a catalog and sales promotion media
- Offer products that are not sold directly on the blog, for example in e-commerce or offline store
- Blogs only function as promotional media and catalogs Steps that must be done:
1) Create a product catalog (create a new page specifically for the catalog)
2) Promote the product through posts
2. Turn your blog into an online shop
Steps that must be done:
1) Create a product catalog (create a new page specifically for the catalog)
2) Create a contact form for ordering
3) Promote the product through posts
Selling Services Through Blogs
Steps that must be done
1. Create a special portfolio page
2. Create a banner as a promotional medium
3. Write regular content by adding service promo info
Pros and Cons of Selling Services through Blogs
Strength
- Enough potential to get clients
- Includes recurring income
- Can also display a portfolio at the same time on the blog
weekness
- It can't be instant
- Must be able to build trust in the eyes of blog readers
